African ESports Series

Campaign Showcase: Marketing and Brand Strategies

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The Africa Esports Series, better known as AES, is an eSports tournament organiser and content creator that unites the African continent through competitive gaming.
 
Clipping Point Media is an AES content-partner and we’ve developed their marketing and brand strategies as well as a go-to-market launch programme.
 
This is a project that draws on the skillsets of all CPM business units. Digital plays the role of UX Design as well as developing the new gaming platform with the agency and events teams playing a key role as well.

WEBSITE

GOALS

  • Develop site to sell the product
  • Optimise to get search queries in the top 10 on Google
  • Build expectation towards the product launch
Subaru Sti Website by Clipping Point Media

Results

11514

39479

14.3%